BlogHer 2014 recap

Whew – it’s been quite the whirlwind of a month for me! Over the next week, I’ll be sharing snippets of what I’ve been up to. To start, this past weekend I attended the amazing BlogHer conference in partnership with Ziploc® Brand. Can you believe BlogHer is the first blogging conference I’ve attended? Talk about eye opening… I was beyond thrilled to connect with readers, as well as to make tons of new friends. Blogging is all about embracing a sense of community, so now I feel like mine is even bigger. It’s a great feeling.

blogher 2014 recapblogher 2014 recapIt’s always fun to transition ‘internet friends’ into real life friends, so I was especially happy to finally meet up with the cool kids from Artifact Uprising. Their booth was absolutely gorgeous and I can genuinely say they are just as awesome as their product!

BlogHer 2014 recapBlogHer 2014 recapAnother great aspect of the conference was the exposure to new brands. I was especially excited to meet the folks over at The Bouqs. Aside from having a booth bursting with gorgeous blooms, I was also wowed by their commitment to sustainability.

easy cupcake decorating with Ziploceasy cupcake decorating with ZiplocA large part of my time at BlogHer was spent in the SC Johnson booth talking about my favorite Ziploc® Brand products.We focused on sharing Life Lessons aimed at inspiring and preparing you for anything. For example, one of the Life Lessons we shared was easy cupcake decorating. We used Ziploc® Brand Freezer Bags in place of pastry bags by snipping off a tiny corner. This allowed us to neatly pipe the frosting onto the cupcakes. Then, we broke up toppings by filling a bag with candies and crushing them with a meat tenderizer. The clean up is super easy and it’s a lot more affordable than investing in expensive baking equipment — especially if you’re like me and bake at the spur of the moment.

easy cupcake decorating with ZiplocWhat’s really funny to me is when people ask me why I like to work with Ziploc® so much, especially because I’m not a mom. Being totally honest, this partnership works so well for me because the actual product works well for me. The possibilities are endless. For example, two of the gallon storage bags are perfect for my climbing gear… I use the quart-sized bags to stow toiletries for all of my travels… I even freeze water in Ziploc® Brand containers so that Noodle can stay cool and hydrated while we’re hiking.

healthy snacks on the goBe sure to like Ziploc® Brand on Facebook and follow on Pinterest to see even more Life Lessons. There is some seriously good stuff, like these smoothie freezer packs.

Disclosure: This post is sponsored by Ziploc® Brand. However all opinions are my own, and I would never endorse something I didn’t completely love. Thank you for supporting the brands that keep Jojotastic going.

photography by Jojotastic

boho in the house

Guys, is boho a trend? I really, really hope not because I really, really like it. As an aesthetic, as a lifestyle… that casual, layered, laid back vibe appeals to my core. There’s this seemingly easy look about it all, like it’s just tossed together. But there is also that balance of curation and artifact. All things in a bohemian space have meaning. From plants raised from seed to hand-woven tapestries and vintage textiles… This is ‘curation’ in the truest, non-trendy sense of the word. So, dear interior design gods, please don’t let this be a trend.

boho in the houselinks: modern pendant lamp / embroidered eye pillow / geo-block woven rug / macaron wall clock

boho in the houseSpeaking of special… how darling are these planters?

boho in the house

images via Urban Outfitters

my low maintenance morning routine

My morning routine is pretty simple. I’m not a super high maintenance girl. Mostly I just focus on my go-to beauty essentials so I can breeze out the door in 20 minutes or less. I’m pretty casual with my look, but that doesn’t mean I don’t have a set routine! I’m always such a fan of those ‘make-up bag dumps’ that other bloggers do (I’m such a voyeur), so today I wanted to share one of my own!

Because I recently moved and changed climates completely, I had to revamp my entire morning ritual. Let’s just say my skin was less than thrilled about the change in climate… It was a trial and error process, but I’m really pleased with the results now that I’ve solidified my routine. I start with a a pore normalizing cleanser from Paula’s Choice, then once my skin is dry, I follow with a primer and tinted moisturizer. After that, I add a touch of bronzer because I’m pale and some cheek stain for a hint of color. I’m all about the natural look that stains give, so I also use a lip stain. As for my skin, I smooth on vitamin c body oil. I only use a few drops, keeping my skin moisturized and fresh all day. Another great secret are Carefree acti-fresh pantiliners — they offer a fresh feeling all day long. Then lastly, a spritz of my favorite perfume and I’m out the door. This simple beauty routine keeps me fresh and lovely throughout the day.

links: Smashbox primer / Laura Mercier tinted moisturizertheBalm stainiac / NARS bronzing powderPaula’s Choice normalizing cleanser / Elizabeth Dehn for One Love Organics vitamin c body oil / Elizabeth and James Nirvana Black / Tarte cheek stain / Carefree pantyliners

Disclosure: This post is sponsored by Carefree and SheKnows. All opinions are my own, and I would never endorse something I didn’t completely love. Thank you for supporting the brands that keep Jojotastic going.

Archival Clothing

Summer might be in full-swing in other parts of the country, but San Francisco seems to have a certain… chill in the air. Maybe that’s why I’m already feelin’ ready for a touch of fall, a touch of cozy perfection. When the latest lookbook from Archival Clothing found it’s way into my inbox, I knew it was exactly what I had in mind. Rugged, functional, and handsome, these pieces offer all the things I love while being 100% made in America. There’s just a certain durable simplicity to this collection, don’t you think?

archival clothing archival clothing archival clothing archival clothing archival clothingBe sure to head over to Archival Clothing to shop Roll Top MessengersDay PacksShoulder TotesWaxed Trail CapsAmerican-made sweats and muuuch more.

archival clothing archival clothingphotography by Nathan Michael

thoughts about authenticity in blogging

Today I want to talk about post-vacation slump. It’s funny because, while I’m on vacation, I always journal about what feels like resolutions. New Years resolutions don’t really resonate with me. Instead, I prefer to brainstorm mine during key moments in my life. Maybe it’s because my life is so full of travel that I feel like the trips themselves are like milestones in my life. Remember when I went to Turks and Caicos and came back all inspired and amped up? That’s what I’m talking about.

My most recent trip has essentially confirmed an idea I’ve been fostering for a while: that this blog needs to be more personal, more of my aesthetic, more… well, authentic to me. I like to think that the only reason I have readers is because of my unique story. Plus, those posts are what excite and drive me the most. I am most excited about posts where I can spill my feelings, share personal stories, and ask for advise from you guys. That isn’t to say that you won’t see sponsored content pop up in this space. It’s more that I want to be proud of everything to which I attach my name. Buzzword that it is, ‘authenticity’ is the name of the game and I want this blog to reflect that more and more.

So, really, I just wanted to share my jumbled thoughts with you, almost as a hint of what’s to come. I’m planning more photoshoots (including more photos that I’ve taken myself!), more thoughtful content, and much, much more creativity. It’s a really exciting time and I am truly honored to share it with you.

PS – for more reading on authenticity in blogging, check out these incredible posts by Apartment 34 and Wit & Delight.

photography by Jojotastic

portrait of a cocktail // watermelon basil gimlet

For me, sipping a Watermelon Basil Gimlet is the epitome of summer. The Gimlet has a long, seaworthy past. Leave it to the Brits to come up with another winning lime and gin combo. During the 19th century, The Royal British Navy started mixing the newly invented Rose’s Lime Cordial with gin to help fight scurvy. Today I mix Gimlets to beat the summer heat.

I found this cocktail a few summers ago in Martha Stewart Living, and since then have adapted it to be my all time favorite and go to summer cocktail. I literally countdown the days until it’s watermelon and basil season for this exact purpose.

portrait of a cocktail // watermelon basil gimlet


  • seedless watermelon
  • 4 basil leaves
  • juice of half a lime
  • 1/2 teaspoon sugar
  • 1 shot gin
  • tonic (my favorite is Fever Tree Mediterranean)

portrait of a cocktail // watermelon basil gimlet
The best part about this cocktail are the watermelon ice cubes. Cut the watermelon into about 1 inch cubes and freeze. After about an hour in the freezer they are ready to serve. I usually cut one whole watermelon and freeze a ton of cubes at once so I have them on hand whenever I want (read: need) a cocktail.

portrait of a cocktail // watermelon basil gimlet
Mix together lime juice and sugar in the bottom of a glass. Gently rip up the basil leaves and toss them in, too. Muddle all three ingredients together. Stir in gin. Toss in a few watermelon cubes and top with tonic. Give it another light stir to combine all elements.

I hope you savor this all summer long!

Cin cin!

PS – More cocktails here!
Photography by Eva Burns for Jojotastic.

my home office + a rugs direct giveaway (head to for more details) #giveaway

I’ve been sharing peeks into my SF apartment slooowly… settling in has been quite the process! This time, settling in feels a lot more thoughtful, more important somehow. Probably because I’m finally in a city that feels like a kindred spirit to me. I want to be here and actually stay. I haven’t felt that in a long, long time, so every decision I make in my home carries weight. One of the first places I focused was my home office. I do a LOT of my work from home, so creating a space to be creative was of utmost importance.

my home office + a rugs direct giveaway (head to for more details) #giveaway
I filled the space with super functional pieces, including this gorgeous mid-century vintage chair and lots of pieces on wheels. Because my bay windows let in tons of light, I’ve started to amass a mini jungle. I love the way stacks of books and piles of plants inspire me as I’m writing and designing.

my home office + a rugs direct giveaway (head to for more details) #giveaway
I also tend to walk around barefoot all the time, so a good rug was incredibly important, which is why I opted for this gorgeous wool/jute Sahara rug from Rugs Direct. Made by Loloi Rugs, this beauty is hand-knotted and super textural. My favorite detail is how the jute knots are a shorter pile height than the shaggier wool, making it feel nubby under my toes.

Jealous of my awesome rug? Well, good news, this week I’ve partnered with Rugs Direct for a giveaway!

my home office + a rugs direct giveaway (head to for more details) #giveaway
Enter for a chance to win a $300 gift certificate from Rugs Direct. One winner will be chosen at random by Wednesday July 30 at 10:30 am PST. Must be 21 years of age or older and a resident of the 50 United States or the District of Columbia. Winner will receive one gift certificate valued at $300. Good luck!
a Rafflecopter giveaway

my home office + a rugs direct giveaway (head to for more details) #giveawayClearly, Noodle also loves the rug!

photography by Jojotastic

Disclosure: I received product to review for this post. However all opinions are my own, and I would never endorse something I didn’t completely love. Thank you for supporting the brands that keep Jojotastic going.

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