thoughts about authenticity in blogging

Today I want to talk about post-vacation slump. It’s funny because, while I’m on vacation, I always journal about what feels like resolutions. New Years resolutions don’t really resonate with me. Instead, I prefer to brainstorm mine during key moments in my life. Maybe it’s because my life is so full of travel that I feel like the trips themselves are like milestones in my life. Remember when I went to Turks and Caicos and came back all inspired and amped up? That’s what I’m talking about.

My most recent trip has essentially confirmed an idea I’ve been fostering for a while: that this blog needs to be more personal, more of my aesthetic, more… well, authentic to me. I like to think that the only reason I have readers is because of my unique story. Plus, those posts are what excite and drive me the most. I am most excited about posts where I can spill my feelings, share personal stories, and ask for advise from you guys. That isn’t to say that you won’t see sponsored content pop up in this space. It’s more that I want to be proud of everything to which I attach my name. Buzzword that it is, ‘authenticity’ is the name of the game and I want this blog to reflect that more and more.

So, really, I just wanted to share my jumbled thoughts with you, almost as a hint of what’s to come. I’m planning more photoshoots (including more photos that I’ve taken myself!), more thoughtful content, and much, much more creativity. It’s a really exciting time and I am truly honored to share it with you.

PS – for more reading on authenticity in blogging, check out these incredible posts by Apartment 34 and Wit & Delight.

photography by Jojotastic

portrait of a cocktail // watermelon basil gimlet

For me, sipping a Watermelon Basil Gimlet is the epitome of summer. The Gimlet has a long, seaworthy past. Leave it to the Brits to come up with another winning lime and gin combo. During the 19th century, The Royal British Navy started mixing the newly invented Rose’s Lime Cordial with gin to help fight scurvy. Today I mix Gimlets to beat the summer heat.

I found this cocktail a few summers ago in Martha Stewart Living, and since then have adapted it to be my all time favorite and go to summer cocktail. I literally countdown the days until it’s watermelon and basil season for this exact purpose.

portrait of a cocktail // watermelon basil gimlet


  • seedless watermelon
  • 4 basil leaves
  • juice of half a lime
  • 1/2 teaspoon sugar
  • 1 shot gin
  • tonic (my favorite is Fever Tree Mediterranean)

portrait of a cocktail // watermelon basil gimlet
The best part about this cocktail are the watermelon ice cubes. Cut the watermelon into about 1 inch cubes and freeze. After about an hour in the freezer they are ready to serve. I usually cut one whole watermelon and freeze a ton of cubes at once so I have them on hand whenever I want (read: need) a cocktail.

portrait of a cocktail // watermelon basil gimlet
Mix together lime juice and sugar in the bottom of a glass. Gently rip up the basil leaves and toss them in, too. Muddle all three ingredients together. Stir in gin. Toss in a few watermelon cubes and top with tonic. Give it another light stir to combine all elements.

I hope you savor this all summer long!

Cin cin!

PS – More cocktails here!
Photography by Eva Burns for Jojotastic.

my home office + a rugs direct giveaway (head to for more details) #giveaway

I’ve been sharing peeks into my SF apartment slooowly… settling in has been quite the process! This time, settling in feels a lot more thoughtful, more important somehow. Probably because I’m finally in a city that feels like a kindred spirit to me. I want to be here and actually stay. I haven’t felt that in a long, long time, so every decision I make in my home carries weight. One of the first places I focused was my home office. I do a LOT of my work from home, so creating a space to be creative was of utmost importance.

my home office + a rugs direct giveaway (head to for more details) #giveaway
I filled the space with super functional pieces, including this gorgeous mid-century vintage chair and lots of pieces on wheels. Because my bay windows let in tons of light, I’ve started to amass a mini jungle. I love the way stacks of books and piles of plants inspire me as I’m writing and designing.

my home office + a rugs direct giveaway (head to for more details) #giveaway
I also tend to walk around barefoot all the time, so a good rug was incredibly important, which is why I opted for this gorgeous wool/jute Sahara rug from Rugs Direct. Made by Loloi Rugs, this beauty is hand-knotted and super textural. My favorite detail is how the jute knots are a shorter pile height than the shaggier wool, making it feel nubby under my toes.

Jealous of my awesome rug? Well, good news, this week I’ve partnered with Rugs Direct for a giveaway!

my home office + a rugs direct giveaway (head to for more details) #giveaway
Enter for a chance to win a $300 gift certificate from Rugs Direct. One winner will be chosen at random by Wednesday July 30 at 10:30 am PST. Must be 21 years of age or older and a resident of the 50 United States or the District of Columbia. Winner will receive one gift certificate valued at $300. Good luck!
a Rafflecopter giveaway

my home office + a rugs direct giveaway (head to for more details) #giveawayClearly, Noodle also loves the rug!

photography by Jojotastic

Disclosure: I received product to review for this post. However all opinions are my own, and I would never endorse something I didn’t completely love. Thank you for supporting the brands that keep Jojotastic going.

little paper planes, a darling boutique in San Francisco

Without hyperbole, I think it’s safe to say that the boutique scene here in San Francisco is on point. I recently went to one of my favorites, Little Paper Planes. Located in the Mission, Little Paper Planes is owned by artist and curator Kelly Lynn Jones and chock full of total perfection. Kelly has curated a truly lovely selection of ceramics, jewelry, apparel, and (my personal favorite) stationery. I always find myself wandering into this boutique whenever I need a gift (for myself) or just some inspiration.

little paper planes, a darling boutique in San Franciscolittle paper planes, a darling boutique in San Francisco The store fixtures themselves are rather lovely, with tiny pockets for plants to call home. I love how the plants mingle with jewelry.

little paper planes, a darling boutique in San Franciscolittle paper planes, a darling boutique in San FranciscoLittle Paper Planes also has a great selection of periodicals ranging from quarterlys to monthlies. I swear, ever time I go, I discover a new publication that is a must-read.

little paper planes, a darling boutique in San FranciscoIn a store full of special touches, Kelly layers on one more by using this jumbo stamp to label her shopping bags!

little paper planes, a darling boutique in San FranciscoIf you find yourself in San Francisco, I urge you to stop by Little Paper Planes at 855 Valencia Street.

photography by Jojotastic

song and dance design

Happy Friday, everyone! I’m headed to Colorado for a long week away from the grind of the city. I’m looking forward to being surrounded by immense mountains and watching the night sky from the comfort of a hot tub. Think I’ll see a shooting star? Be sure to follow my adventures on Instagram — I’m planning to unplug from email, but I’ll definitely be sharing snaps from my trip along the way.

Let’s kick off this week with my post about Song & Dance Design over on Anthology. With an Etsy store brimming with gorgeous (and affordable) watercolor paintings of crystals, my good friend Andrea Fairservice is not to be missed.
Lighting by Marcel OSSendrijverMaryam RiaziAlso worth checking out is Lighting by Marcel OSSendrijver and Ceramics by Maryam Riazi over on Anthology. Both designers explore their natural materials in very different ways — the wood of Marcel’s lamps are very architectural, while these textural ceramics definitely call to mind the magic of the earth.

HOW TO BE A BETTER THRIFT SHOPPEROn Clementine Daily, I’m sharing my tips on How To Be A Better Thrift Shopper. I’ve got some tricks up my sleeve and am happy to share!

TRY THIS: FEEDIE APPYou should also Try This: Feedie App, a great way to give back to the community while you share a photograph of your meal on social media.

PS - I will be attending the BlogHer conference next week in Silicon Valley from July 24-26. I'll be there on behalf of Ziploc® booth  and chatting about their awesome new campaign, Life Lessons. If you're planning to be there, be sure to stop by the Ziploc table and say hi! We'll be telling stories, answering questions, and maybe even handing out some treats.PS – I will be attending the BlogHer conference next week in Silicon Valley from July 24-26. I’ll be there on behalf of Ziploc® Brand and chatting about their awesome new campaign, Life Lessons (remember when I was the guest creative director?). If you’re planning to be there, be sure to stop by the Ziploc® booth table and say hi! We’ll be sharing tips and tricks, answering questions, and maybe even handing out some treats.

Need more reading? It’s been a fun week here on Jojotastic. Check out more here:

Disclosure: This post is sponsored by Ziploc® booth. However all opinions are my own, and I would never endorse something I didn’t completely love. Thank you for supporting the brands that keep Jojotastic going.

beautiful things

Sometimes it’s all about pretty things, the stuff that makes my heart sing. Lace, for example. An avid opposer of underwired bras, I’m all about soft, lacy, comfortable bralettes. The prettier, the better. I don’t own a chest of drawers – instead, my underpinnings are a tangle of lace, straps, and satin in a canvas basket. It’s actually quite pretty. (lace bralette from Aimee-Cherie Intimates.)

beautiful thingsHow sweetly gorgeous is this little clay pod It’s low, wide shape calls to mind the perfect skipping stone. (jewelry pod from Parq Boutique.)

beautiful thingsIs there anything more lovely than the feel and color of vegetable tanned leather? (envelope clutch by YUE.)

beautiful thingsEternally a sucker for good packaging. (Summerbird chocolate, designed by Homework.)

beautiful thingsI’m not sure if there is anything more special than hand-molded beads. I love the thought of the clay bearing the maker’s thumbprint. (#11 necklace by RK Design.)

honest alchemy co.

I never want the indigo trend to go away (please note that I truly despise calling it a ‘trend’) for many, many reasons. There’s something romantic and magical to me about rich navy fading into wispy tones of pale, pale blue. I absolutely love it. Honest Alchemy Co. has taken this romance of mine to an entirely different level though… with their fabrics of hand-woven cotton and vintage 1940s Irish linen, it’s enough to put a girl over the moon.

honest alchemy coI first stumbled upon Honest Alchemy Co., headed by Beth McTear while I was still living in Philly, at the Brooklyn Flea. I saw her booth from afar and immediately made a beeline towards it, no joke. I simply had to touch her textiles and revel in the beauty.

honest alchemy cohonest alchemy coEach piece has a purity or even an honest to it, probably due to the simple and true making process. All of the textiles are either vintage or 100% natural fibers, then dyed with plant-based pigments. I envision Beth going through life with perpetually indigo-stained hands, constantly in search of gorgeous textiles for her art.

honest alchemy cohonest alchemy cohonest alchemy co

images via Honest Alchemy Co. (ps – for more beauty, be sure to follow along on Instagram)

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