I launched my business, Katie Williamsen Web & Social Media Consulting, LLC, in January of 2016 while working a 9-to-5 in a traditional office setting. Although I enjoyed my day job, I wished my schedule had more flexibility. When I went full-time in August of that year, I loved having the ability to schedule my day and work at the times I had the most energy. On top of that, working from home was a perk for sure! Now that I’ve been working from home full-time for almost nine months, I’ve found that it really works for me. I’m not going to lie, I can certainly fall prey to distractions, but I love having the flexibility to work early in the morning and then head to a 9 am yoga class.
Do you ever find yourself with an endless amount of tabs open to must read blog posts, your download folder filled with free newsletter opt-ins and your inbox exploding with newsletters? (Joanna’s note: yes.) Whether you’re just starting out or have been in the online creative space for some time, the amount of free business content available can overwhelm you. I still love reading blogs and newsletters, but my favorite way to educate myself is to listen to a business podcast. There are some really great ones out there, so today we’re sharing our favorite podcasts, the best episodes, and tips on fitting all of these podcasts into your schedule.
Wow, it’s been a hot minute since we last shared a business post… so I’m really excited to announce a small change! We have a new editor on the team — everyone, meet Katie Williamsen, a super-talented web and social media strategist. She’s the real deal and joined the team to help drop some serious business knowledge on us. Katie specializes in helping like-minded female entrepreneurs feel informed, empowered and excited to creative effective changes within their business.
In terms of this business series, we thought it would be fun to do a double-take, basically what my response to a question and what Katie thinks. We’re from totally different backgrounds, so I think this is gonna be fun. — Joanna
Question: My question to you both is about monetizing a blog. It’s something I’m working to do more of. I have the brand, but what I don’t have at my fingertips are those commercial sponsor connections. How do you connect with potential sponsors? Cold call? How do you find time to do that? Do you belong to a blogging network that makes those connections for you?