The Business of Being Creative Double-Take: how to monetize a blog

The Business of Being Creative, How to Monetize a Blog. Business tips from @katiewilliamsen and @jojotastic. Read more on Jojotastic.com

Wow, it’s been a hot minute since we last shared a business post… so I’m really excited to announce a small change! We have a new editor on the team — everyone, meet Katie Williamsen, a super-talented web and social media strategist. She’s the real deal and joined the team to help drop some serious business knowledge on us. Katie specializes in helping like-minded female entrepreneurs feel informed, empowered and excited to creative effective changes within their business.

In terms of this business series, we thought it would be fun to do a double-take, basically what my response to a question and what Katie thinks. We’re from totally different backgrounds, so I think this is gonna be fun. — Joanna

Question: My question to you both is about monetizing a blog. It’s something I’m working to do more of. I have the brand, but what I don’t have at my fingertips are those commercial sponsor connections. How do you connect with potential sponsors? Cold call? How do you find time to do that? Do you belong to a blogging network that makes those connections for you?

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Annette Joseph styling workshops & retreats

So… who wants to join me in Italy this summer?? Ever since I met the incredible Annette Joseph last year, I’ve had my eyes on her stellar workshops. For those not familiar with Annette, you’ve probably seen her work in Better Homes and Gardens, Southern Living, Woman’s World, and more… or maybe her incredible book Picture Perfect Parties. Recently, she announced additional dates and, you guys… if you’re serious about styling and photography, you must go. One of my goals is to take my styling work to a totally new level, so I’m attending one and would love to have company!

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my 2017 resolutions and goals (both personal & business!)

Happy new year! It's time to set some goals and declare my resolutions for 2017, both for my small business and personal goals. Find out my resolutions and get inspired on Jojotastic.com

Happy 2017, you guys! I hope you had an amazing holiday, but now it’s time to get down to business and back to our regularly scheduled programming… Last year I set some goals and then promptly forgot about them. Little did I know that I’d dive head-first into the home buying process and that I’d get totally thrown off track because of that huge moment in my life. 2016 certainly brought many ups and downs, many of which threw me off track. This year, I want to focus on the simple stuff. Here are a few goals and resolutions for 2017:

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the official Jojotastic bloopers of 2016!

the official Jojotastic bloopers of 2016! get a behind the scenes peek at what REALLY goes on the in world of a professional blogger and stylist! see more on jojotastic.com

That’s right you guys… the ultimate sneak peek, behind the scenes of what really goes on here at Jojotastic HQ… bloopers! Instead of doing a ‘best of 2016’ post, I wanted to share some of the kooky stuff that happens during all of our shoots, brainstorming sessions, travels, and adventures. There’s quite a few… so enjoy and we’ll see you in 2017 (I’ll still be posting on Instagram)!

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The Business of Being Creative // Q&A with my lawyer, part 2

The Business of Being Creative // On the blog this week, my actual lawyer is answering all of your questions and covering topics such as contract negotiations, invoicing, copyright and trademark, forming an LLC, and more! Read more on Jojotastic.com

Last week we kicked off a 2 part series with my actual lawyer, Matt Landis, where he answered questions submitted by you guys — today is part 2. We’re chatting about thrilling, but necessary topics such as copyright law, ownership of photographic rights, and crediting images! Keep reading to get all of the details for your own creative business pursuits.

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The Business of Being Creative // Q&A with my lawyer, part 1

The Business of Being Creative // On the blog this week, my actual lawyer is answering all of your questions and covering topics such as contract negotiations, invoicing, copyright and trademark, forming an LLC, and more! Read more on Jojotastic.com

After my Basics of Sponsored Content post went live, I was inundated with loads of emails and comments from you guys asking questions that I just plain didn’t feel equipped to answer on my own. I’m still figuring it all out as I go! So I reached out to my actual lawyer, Matt Landis, for some expert help. He has been an unbelievable resource as I grow my business, to the point where we are almost in constant contact as I navigate the waters of being a professional blogger and art director.

We did a little Q&A session that covers everything from image rights to FCC guidelines to contract negotiations and invoicing. This is an amazing resource you guys, so be sure to keep reading!

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The Business of Being Creative // my favorite resources for social media

ON THE BLOG: I'm sharing my favorite resources that help me run my blogging and creative business smoothly on social media. Read the full post on Jojotastic.com or pin now and save for later!

For today’s The Business of Being Creative, I want to share some of my favorite resources that help me run my business smoothly on social media. I’m a firm believer in scheduling as much social media as possible so that I can live my life without constantly being connected. I feel like not very many bloggers talk about this because it means peeking behind the curtain and seeing that we aren’t actually posting in real time… but hey, we all have to unplug sometimes! I really cherish the time I spend living away from the internet and find that I come back to my job with totally fresh eyes. That being said, I’ve embraced and experimented with lots of tricks and tools for scheduling and planning my social media:

ps — We’re still working on a Q&A post with my lawyer to answer questions about contracts, negotiations, copyright and more… if you’ve got questions leave ’em below in the comments or email me!

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