hello, world…

After realizing just how many people follow me on Pinterest and after contributing to Oh Joy! for over two years and Design for Mankind for 6 months, I decided it was time to start my own blog! My life has recently taken a few twists and turns, especially with my move from my beloved Seattle to Philadelphia, a new and (sometimes) challenging place. This blog will be my way of documenting moving to a new city, my constant need for creative fuel, and all of my various adventures and travels.

Rather than bore you with photos of maps and dotted lines, let’s get things going with some eye candy. I’ve been craving some fall-style coziness, but I’m not quite ready to give up my white clothing just yet. And how perfect is her rumpled-just-enough hair?

from left to right: ivory wool coat from Asos, crocheted jersey iphone sleeve by Fly Like a Butterfly, and alcove bed.

Behind The Blog

Joanna Hawley-McBride is a Pacific Northwest-based social media strategist, content creator, and former textile designer. Joanna is the founder and editor-in-chief of Jojotastic, a lifestyle blog focused on Joanna’s work-in-progress cabin, finding the best pair of underwear through #UnderwearThesis, and empowering women to explore nature — all in her signature unfiltered style. Her work has been featured in Domino, CNBC, and Eating Well.

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Please note that I use affiliate links at times here, as well as on my social media accounts. This means that if you click on a link to a product and purchase that product, I may receive a commission based on your purchase. I only feature products that truly inspire me. Any products that have been gifted to Jojotastic for review are noted at the bottom of the post. Sponsored posts are noted as such. All opinions are my own and always will be! Thanks for supporting content that keeps Jojotastic going.

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  1. 9.10.12
    Jennifer said:

    YAY! I love your post on both so glad to see you start your own!