spirited away with Chloe

Well, I’m back from almost a week in San Francisco and it’s currently 6 degrees outside. Guh. But I’m not here to talk about the weather. While in perfect California, I realized how very special the quality of light is there. It is totally different — glowy even at midday, warm and golden even in the middle of ‘winter,’ and don’t even get me started on the magic hour. Let’s just say that I watched many a sunset during my trip.

Then I came across these incredible new ads from the Chloe Spring-Summer campaign. Talk about the perfect example of this special light.

spirited away with ChloeThe Chloe ‘girl’ (you know, the one in the ads who always looks a bit retro and has that summertime-cool vibe) is always too cool, but approachable. She’s comfortable in her perfectly tanned skin and shaffy-chic hair. This campaign was inspired by “the last weekend of summer – golden light – serenity – smiles & whispers – making memories.” My perpetual dream of hanging out in a wildflower field just got even better.

spirited away with Chloe
spirited away with Chloe
spirited away with Chloe
images via Popbee and Chloe

Behind The Blog

Joanna Hawley-McBride is a Pacific Northwest-based social media strategist, content creator, and former textile designer. Joanna is the founder and editor-in-chief of Jojotastic, a lifestyle blog focused on Joanna’s work-in-progress cabin, finding the best pair of underwear through #UnderwearThesis, and empowering women to explore nature — all in her signature unfiltered style. Her work has been featured in Domino, CNBC, and Eating Well.

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