effortless simplicity from datura

Maybe it’s California, maybe it’s turning 29, but suddenly all I want is to get back to basics. Datura is the perfect example: timeless, elegant, casual, sophisticated, effortless… the whole nine yards. And don’t even get me started on this photography. It’s taking all of my inner strength not to run to the desert to frolic in floaty layers and chunky knits.

fashion by DaturaDatura is designed in New York under the guidance of Creative Director Stefania Borras, then each piece is made in Barcelona. Designed with free-spirited, adventurous women in mind, Datura explores “the connection between the natural world and our urban lifestyle.” On the business side, the brand promotes slow fashion by focusing on natural fibers for it’s textiles and controlled manufacturing processes.

fashion by Datura
fashion by Datura
fashion by Datura
fashion by Datura
images via Datura

Behind The Blog

Joanna Hawley-McBride is a Pacific Northwest digital influencer and former textile designer with an eye for beautiful things. Jojotastic is a lifestyle blog focused on Joanna’s work-in-progress home, interior styling, finding the best pair of underwear through #UnderwearThesis, and empowering women to explore nature — all in her signature unfiltered style.

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