effortless simplicity from datura

Maybe it’s California, maybe it’s turning 29, but suddenly all I want is to get back to basics. Datura is the perfect example: timeless, elegant, casual, sophisticated, effortless… the whole nine yards. And don’t even get me started on this photography. It’s taking all of my inner strength not to run to the desert to frolic in floaty layers and chunky knits.

fashion by DaturaDatura is designed in New York under the guidance of Creative Director Stefania Borras, then each piece is made in Barcelona. Designed with free-spirited, adventurous women in mind, Datura explores “the connection between the natural world and our urban lifestyle.” On the business side, the brand promotes slow fashion by focusing on natural fibers for it’s textiles and controlled manufacturing processes.

fashion by Datura
fashion by Datura
fashion by Datura
fashion by Datura
images via Datura

Behind The Blog

Joanna Hawley-McBride is a Pacific Northwest-based social media strategist, content creator, and former textile designer. Joanna is the founder and editor-in-chief of Jojotastic, a lifestyle blog focused on Joanna’s work-in-progress cabin, finding the best pair of underwear through #UnderwearThesis, and empowering women to explore nature — all in her signature unfiltered style. Her work has been featured in Domino, CNBC, and Eating Well.

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Please note that I use affiliate links at times here, as well as on my social media accounts. This means that if you click on a link to a product and purchase that product, I may receive a commission based on your purchase. I only feature products that truly inspire me. Any products that have been gifted to Jojotastic for review are noted at the bottom of the post. Sponsored posts are noted as such. All opinions are my own and always will be! Thanks for supporting content that keeps Jojotastic going.

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