redefining my personal style: casual bohemian

I sort of feel like I’m at a crossroads in my wardrobe. I just turned 29, so I am more aware of my age than ever before. I live in a city with micro-climates, meaning the temperature can swing drastically depending on time of day and location. And of course, I’m in a new city and new job with a totally new vibe. For all these reasons, I’ve decided to start redefining my personal style. As expected, I started a pinterest board titled Jojotastic Style, mostly so I can get an overview of the looks I gravitate towards. Based on these visuals and a quick chat with my friend Jess, I’d define my style as “casual bohemian” with a focus on really unique and special details, great fabrics, and sophisticated color palette. Sounds great, right?

casual boho stylecasual boho style
I am eternally drawn to flowy, hyper-detailed white top, but now it’s more about what they are paired with: destroyed boyfriend jeans, cropped leather skirts, and the like. Plus, a leather jacket never hurts in a pinch, amiright?

casual boho style
I have to say though, this new personal style revolves heavily around denim… and good denim at that. It’s all about silhouette, wash, and texture.

casual boho style
In terms of color, you can see it’s a pretty muted palette, but there are a few punches. I really want to keep color in the really special pieces: a vintage, embroidered kimono, great shibori dyed scarves, piles of jewelry. This sort of makes me want to purge my closet of print and pattern so I can focus on sophisticated neutrals in great fabrics.

casual boho style
Lastly, the accessories: architectural heels, classic and crisp sneakers, massive totes. Keep it clean and simple, but still very striking.

links: 1 / 2 / 3 /4 / 5 / 6 / 7 / 8 (see more on my pinterest board, too!)

Behind The Blog

Joanna Hawley-McBride is a Pacific Northwest-based social media strategist, content creator, and former textile designer. Joanna is the founder and editor-in-chief of Jojotastic, a lifestyle blog focused on Joanna’s work-in-progress cabin, finding the best pair of underwear through #UnderwearThesis, and empowering women to explore nature — all in her signature unfiltered style. Her work has been featured in Domino, CNBC, and Eating Well.

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  1. 4.27.14
    Elizabeth @ hobbylobbyist said:

    One of my favorite things about Pinterest is that it’s easy to see trends in what I like in fashion, make-up, and decor. I need to start a new fashion board so I can assess my personal style.

    • 5.1.14
      joanna said:

      it totally helps to see it all in one place.