post-vacation thoughts

Today I want to talk about post-vacation slump. It’s funny because, while I’m on vacation, I always journal about what feels like resolutions. New Years resolutions don’t really resonate with me. Instead, I prefer to brainstorm mine during key moments in my life. Maybe it’s because my life is so full of travel that I feel like the trips themselves are like milestones in my life. Remember when I went to Turks and Caicos and came back all inspired and amped up? That’s what I’m talking about.

My most recent trip has essentially confirmed an idea I’ve been fostering for a while: that this blog needs to be more personal, more of my aesthetic, more… well, authentic to me. I like to think that the only reason I have readers is because of my unique story. Plus, those posts are what excite and drive me the most. I am most excited about posts where I can spill my feelings, share personal stories, and ask for advise from you guys. That isn’t to say that you won’t see sponsored content pop up in this space. It’s more that I want to be proud of everything to which I attach my name. Buzzword that it is, ‘authenticity’ is the name of the game and I want this blog to reflect that more and more.

So, really, I just wanted to share my jumbled thoughts with you, almost as a hint of what’s to come. I’m planning more photoshoots (including more photos that I’ve taken myself!), more thoughtful content, and much, much more creativity. It’s a really exciting time and I am truly honored to share it with you.

PS – for more reading on authenticity in blogging, check out these incredible posts by Apartment 34 and Wit & Delight.

photography by Jojotastic

Behind The Blog

Joanna Hawley-McBride is a Pacific Northwest-based social media strategist, content creator, and former textile designer. Joanna is the founder and editor-in-chief of Jojotastic, a lifestyle blog focused on Joanna’s work-in-progress cabin, finding the best pair of underwear through #UnderwearThesis, and empowering women to explore nature — all in her signature unfiltered style. Her work has been featured in Domino, CNBC, and Eating Well.

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4 Comments

  1. 7.24.14
    Erica said:

    I love it! I actually recently wrote a post on being authentic… possibly too authentic… myself :)

  2. 7.24.14

    I’m really excited to read more posts like this. You have such an incredible eye for beautiful things, and I’ve really enjoyed watching and reading about what that means to you in terms of products, fashion, and design. But I think being able to see things with such a consistent vision is a hint at something much deeper, it’s about the way you experience the world and that unique vision and all of the thoughts (jumbled or not) that are mixed into that, well that’s something I can’t wait to read more about!