meet the all new Jojotastic!

Notice anything different?? Today’s the day for my new site! This is a loooong time coming, you guys. All new logo, new fonts, new color palette… it’s all brand spankin’ new and I couldn’t be more excited to share this with you.

A few of my favorite additions:

New look: Not gonna lie, the hot pink felt a bit… dated after 3 years of looking at it. I wanted the design of the site to feel clean and fresh, but also timeless. By stripping away most of the color and cleaning things up, the images (my favorite part) speak even more. For me, the focus of this blog has always been the visuals and this new design really highlights that. Also, the logo itself makes me REALLY happy. It’s quirky and cute, definitely more ‘me’ than my past site. All around, this new site is the perfect place to show how my style and aesthetic has evolved.

Newsletter: Yup, we’re launching a weekly newsletter! I’m hoping that it will offer you more of a glimpse into my life, with lots of sneak peeks. Be sure to sign up to receive exclusive content + some of my favorite finds of the week (and maybe some sale alerts so you can get your shop on). Click here to join our mailing list!

Portfolio: I’ve been doing a lot of soul-searching on the business side of things here at Jojotastic. I want to be more of a resource for both brands and individuals for a wide range of projects. From designing product lines to creating social media strategies and providing Pinterest growth ideas, the portfolio section will showcase my favorite work and how I’ve worked with clients in the past. Interested in working together? Shoot me an email!

We are still working out a few kinks, so if you notice anything weird on the site, please let me know in the comments. Thanks for reading along!

Photography by Meghan Klein.

ps — many thanks to my designer Ash Huang and developer Joe McGill for working on this project and creating such a gorgeous new space for me to share inspiration!

Behind The Blog

Joanna Hawley-McBride is a Pacific Northwest-based social media strategist, content creator, and former textile designer. Joanna is the founder and editor-in-chief of Jojotastic, a lifestyle blog focused on Joanna’s work-in-progress cabin, finding the best pair of underwear through #UnderwearThesis, and empowering women to explore nature — all in her signature unfiltered style. Her work has been featured in Domino, CNBC, and Eating Well.

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Please note that I use affiliate links at times here, as well as on my social media accounts. This means that if you click on a link to a product and purchase that product, I may receive a commission based on your purchase. I only feature products that truly inspire me. Any products that have been gifted to Jojotastic for review are noted at the bottom of the post. Sponsored posts are noted as such. All opinions are my own and always will be! Thanks for supporting content that keeps Jojotastic going.

Leave a Comment


  1. 4.29.16
    Catherine Clifford said:


  2. 4.26.16
    Annie said:

    !!!!!!! Beautiful. You birthed such a good website.

    • 4.27.16
      joanna said:

      thank you! i had a LOT of help ;)

  3. 4.26.16
    Susan said:

    looks awesome Joanna! I’m itching for a redesign myself (again). #firstworldproblems #designerscurse

    • 4.27.16
      joanna said:

      thank you, susan! good luck with yours!

  4. 4.26.16
    Katie said:

    Love it!!!

  5. 4.26.16
    Katie said:

    Love it!!!

  6. 4.26.16

    The site looks amazing! Congrats to you!

  7. 4.26.16

    The site looks amazing! Congrats to you!

  8. 4.26.16


    • 4.26.16
      joanna said:

      that means a lot, coming from you! xo

  9. 4.26.16

    nice refresh!

    • 4.26.16
      joanna said:

      thanks! defffffinitely necessary ;)

  10. 4.26.16
    Bekah said:

    Bravo! Looks beautiful!