A Small Business Guide to Pinterest and Instagram

A Small Business Guide to Pinterest and Instagram

Create and Grow Your Online Social Media Presence With Confidence

What You Can Expect From This Course

From optimizing profiles to scheduling content, this course teaches small business owners how to use Pinterest and Instagram in ways that will help grow their brand and business.

We’ve created a curriculum that puts the power back in the hands of small business owners, teaching them how to turn their social media platforms into powerful tools to connect with their audience, gain brand recognition, and increase sales.



How much does this course cost?



How long will it take?

This is a self-paced course. Each lesson comes with a worksheet that will help you apply what you’ve learned to your own business. You can cover the material in a few hours, or spend several weeks, tackling one lesson at a time.


How do I know if this is a good course for me?

If you’re a small business owner who knows social media could help your business but think that creating and managing your social media channels will take too much time without producing results, then this class is for you!

About the Authors

I’m Joanna Hawley, founder of Jojotastic, and I originally created these courses for in-person sessions but realized I could help a lot more small businesses by putting them online.

I have a background in product design, 11+ years of social media experience, 5+ years of owning my own business, and a combined total of over 3 million followers, and I’ve poured all the knowledge I’ve accumulated into these classes.

I brought on Rachelle Cummings, a Creative Director at Work Society with a background in content strategy and marketing, to help write these classes.

With her experience in content strategy combined with my background, we’ve created some exceptional content that’s going to help you increase your brand’s visibility, connect with your audience in an authentic way, and help your business thrive.

More Resources

Developing your Brand’s Aesthetic - $95

This deep-dive course covers essential tips, tricks, and tools to help you create stunning photos for your small business’s social media presence.

1:1 Sessions - $300

I offer a limited number of 1:1 sessions each month for small businesses who need additional help thinking through their brand strategy, including their social media approach and brand aesthetic.

Corporate Training

From teaching classes to consulting on Pinterest and Instagram profiles, I’m available to work with your organization to help improve the way your brand reaches its audience through social channels. Pricing available upon request.


Industry-Specific Checklists to Grow Your Small Business using Pinterest and Instagram

For Wedding Photographers - $25

Learn how to attract digital and printed publications, along with over 30 other valuable tips and tricks to grow your brand and business with the help of online platforms like Instagram and Pinterest.

For Florists - $25

Owning your own floral business opens up a world of possibilities when it comes to creating content. This checklist helps you think through the types of content you can create and post to help grow your floral business.

For Makers - $25

When most of your day is spent making a product, it’s hard to find time and energy to create content! We compiled over 30 helpful tips and tricks so you can share both product and content with confidence.

For Interior Designers - $25

This list is specifically tailored to the needs of interior designers and includes 30+ tips to guide you through ways to establish a consistent aesthetic, connect with your audience, and get noticed by brands.