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About & FAQ

Joanna Hawley-McBride is a Pacific Northwest digital influencer with a huge heart and a work-in-progress home. With a background in textile design and an eye for beautiful things, she created Jojotastic, a lifestyle blog focused on interior styling, finding the best pair of underwear through #UnderwearThesis, and empowering women to explore nature — all in her signature unfiltered style. Based in the North Cascades, you can find her renovating her new cabin and sharing inspiration on Pinterest. As an early adopter of Pinterest, Joanna has 3.8 million followers and 15 million monthly viewers. On Instagram, Joanna started #SmallSpaceSquad which has been tagged over 319k times. Previously, she has worked with brands including Amazon, KitchenAid, Spotify and has been featured in HGTV, Domino and more!

Offline, you can usually find her outside with her 2 dogs, flock of fancy chickens and geese, and her mountain man husband, Sean.

For sponsorship inquiries, feel free to reach out directly to the management team at Jabber Haus: kora [at] jabberhaus.com

For prop styling inquires, reach out to me directly at hello [at] jojotastic.com

Follow us:

  • Instagram
  • TikTok
  • Pinterest
  • YouTube
  • Facebook
  • Twitter

Notable press:

  • CNBC — This 32-year-old leveraged 3.7 million Pinterest followers to remodel and furnish her tiny house
  • Country Living —12 Christmas Decorations That Will Make Your Home Smell Amazing
  • House Beautiful — Meet Joanna Hawley: Designer, Blogger, & House Beautiful Pinterest Board Collaborator
  • Design*Sponge — Before & After: A Seattle Rental Gets a Bathroom Makeover
  • Redbook: One Piece, Three Women: The Day-to-Night Top of Your Dreams

FAQ:

Are you interested in advertising my product?

I am open to advertising products that feel appropriate for my audience and brand. Please shoot me an email to discuss further: hello(at)jojotastic.com.

While I can’t guarantee coverage, I am open to testing out new products and sharing with my audience if it’s a good fit.

Please email for a mailing address.

If a company has sent me a product as a gift and I write about it, I make note with “c/o” (courtesy of) at the bottom of the post. Please note that I only endorse products I truly love. Thank you for supporting the brands that keep Jojotastic going!

Please note that I use affiliate links at times. This means that if you click on a link to a product and purchase that product, I may receive a commission based on your purchase. I only feature products that truly inspire me and am not swayed by advertisers or sponsors.

How did you get started? Can I have advice on how to get started?

I’d love to be able to give coaching, but urge you to check out my Business of Being Creative series before reaching out (especially this post which is the story of my career path and how I got started).

I’m visiting Seattle, what should I do while I’m there?

I’ve shared a lot of Seattle resources on the blog, which can be seen here. I also curated a Design*Sponge guide to 24 hours in Seattle which could help you, too. You can find that here. There resources are a great place to start!

Do you have a media kit?

Yes! Please email my management team Jabber Haus for inquiries — kora@jabberhaus.com.

Do you offer styling and photography services?

Yes! Please email hello(@)jojotastic.com for inquiries + here’s my portfolio.

What kind of camera do you use?

Most of the time, I use my iPhone 12 Pro Max. I also shoot with a Sony alpha 7 III using either a 50 mm or 24-70 mm zoom lens. I use VSCO and Snapseed to edit my Instagram images and Lightroom to edit the images you see here on the blog.

Are you looking for contributors?

At this time, I am not looking for contributors, but if that changes, I will certainly advertise!

Do you accept guest posts or contributions?

No and please do not send me requests to include them or update links on my site.

Photography by Meghan Klein— see more of this shoot here!

Follow @jojotastic on Instagram

My #1 homeownership must-have? A sense of humor 🙃 cuz our cabin is NEVER tidy these days thanks to my new long haired roommates, PNW winter, and the constant array of renovation projects sitting half-finished. But in those 10 glorious minutes of tidiness? That’s where I thrive... and take video because otherwise it’s like it never happened 🤣 #decorreels #cabindecor #pnwcabin #colorfulhomedecor
Every morning was like wading through a sea of pat Every morning was like wading through a sea of patagucci vests, timbuktu backpacks and allbirds sneakers 🚍 and now… blissful silence 😎 #countrylife #cabinlife #northcascades #pnwlifestyle #mountainliving
Name one change you've made to your home that has Name one change you've made to your home that has VASTLY improved morale, I'll go first! 🧺 moving our laundry appliances into the guest bathroom! Swipe to see why our old laundry closet just was NOT it 🤣 Curious to know more? All the details on how and why we made this change are on the blog: jojotastic.com
The long-awaited update to my viral series Questio The long-awaited update to my viral series Questions I Have from the Man Who Built My House! 🎉 I’ve gotten SO many messages asking for this series to come back, but with actual answers this time... and it’s finally starting back up again.
TBH last fall, after the original builders/owners/family came over for dinner to chat, I had a really, really hard time. My beloved Noodle died very unexpectedly, then it was my busy season with work, then I got incredibly sick and had to take an entire month off. So I appreciate your patience and hope that you love this new update! Stay tuned for more ❤️ #answersihave #cabinlife #homeownership #buyahouse #pnwcabin
We moved our washer and dryer out of the laundry c We moved our washer and dryer out of the laundry closet and into our guest bathroom… meet our new laundry nook! 🧺 This update is one of the best things we’ve done to improve life (and morale) in our cabin! When we moved in, there was a massive vanity in that nook and it was really awkward.
When I opened up the wall, I discovered that there was already plumbing set up! We also knew that the dryer duct that vents outside already went past this spot as well. So then it was a matter of making sure the machines would fit (and fit through the bathroom door 😅), adjusting the plumbing and duct, and updating the wiring to handle the new load.
From the perspective of functionality, this move has been AMAZING. Moving our laundry appliances to the bathroom gives me plenty of space to sort laundry. Typically, I sort on top of the machines. But if we have a lot of dirty laundry, I use the bathtub as extra sorting space! Eventually we plan on adding a countertop, but for now it’s so nice to have this surface. What do you think?? 
MORE ON THE BLOG ➡️ Jojotastic.com & link on my profile
#laundryhacks #laundrycloset #laundrynook #bathroomlaundry #decorreels #diyhomeimprovement
As badly as I wanted a mudroom when we were search As badly as I wanted a mudroom when we were searching for a cabin, we ended up buying a house without one! And I complain about it almost every single day 🤣 swipe for the before!
The entry area is constantly a mess because of our weather, bringing in firewood, and the dogs. It’s also a landing zone for a ton of crap all the time. Sometimes it’s shipping and receiving. Other times, it’s where we get undressed from shoveling snow or an especially messy day of gardening 🌧
This year, I want to *finally* get the entryway properly organized and wayyy more functional. I’m thinking one more row of peg rail for hats and small items, more utilitarian rugs, and a large storage bench. 
Catch more details of my 2023 home renovation and home projects on the blog today on jojotastic.com or tap the link in my profile 🤳
I still cannot believe it’s 2023, how about you? I still cannot believe it’s 2023, how about you?? 🤔 Last year ended on a not-so-great note for me as I was incredibly sick the entire month of December. Now that I’ve played catch up and am feeling healthy again, I am so glad to get back to sharing on the blog with you!
First up, I’m starting the year with my 2023 cabin renovation goals… plus a look back on what we accomplished! This video is a *really* quick recap, but there is a lot more detail on jojotastic.com 🔗 on my profile + be sure to follow along to see how things progress! #renovationrealities #renovationgoals #2023goals #cabindecor #decorreels
The easy thing would have been to paint the entire The easy thing would have been to paint the entire interior of our cabin white… but that’s not for me! We chose Ecological by @dunnedwardsdura to bring a must-needed pop of color to our cabin. The green windows are my favorite part because they subtly frame the forest surround our home, but without distracting from the green outside. Not sure I’ll ever paint my trim white again! #colorfulhomevibe #cabindecor #decorreels #paintcolors #greenpaintcolors #trimpaint #greentrim
Ok what’s cuter: my new chair from @overstock or Ok what’s cuter: my new chair from @overstock or my Diamond? #decorreels #pibblelife #youreliterallygorgeous #overstockstyle
Is anyone else ever overwhelmed by the sheer volum Is anyone else ever overwhelmed by the sheer volume of STUFF they have? 🤔 The ironic part is that I used to be considered a ‘small space influencer’ because our previous home was 640 sqft and didn’t have a single closet! After 2.5 years in our 2000 sqft cabin that also has an 800 sqft shop... I’m feeling a bit overwhelmed. Like when did I get 4 couches (downstairs living room, tv room, fold out in my office and outdoor sofa)??? HOW DID THIS HAPPEN 🫣Lately, my best friend and I have been on a bi-coastal mission to purge, organize, tidy up, and generally find homes for all of our stuff. We meet up on FaceTime after her kids have gone to bed and HIT IT. Tonight’s project is to figure out how to achieve better functionality in our entryway and then we’ll keep working on getting her kitchen purged and organized. It’s really fun to have an accountability partner!
#decorreels #colorfulhome #cabindecor #thrifteddecor

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