Developing your Brand’s Aesthetic

Developing your Brand’s Aesthetic

How to Style, Take, and Edit Exceptional Images for Social Media

What You Can Expect From This Course

This deep-dive course covers essential tools to help you create stunning photos for your small business’s social media presence. This course will yield big results for your business, such as how to connect your brand strategy to your brand’s aesthetic, develop a style guide for your brand, discover your unique aesthetic, learn to style, take and edit photos that reflect that aesthetic, and so much more.


Anyone who signs up for that class receives a free One Year Year Content Planning Guide to help you think through planning, making and posting a full year worth of content.



How much does this course cost?



How long will it take?

This is a self-paced course. Each lesson comes with a worksheet that will help you apply what you’ve learned to your own business. You can cover the material in a few hours, or spend several weeks, tackling one lesson at a time.


How do I know if this is a good course for me?

If you’re a small business owner who knows social media could help your business but feel overwhelmed at the idea of creating content and not sure where to start, this is a great class for you!

About the Authors

I’m Joanna Hawley, founder of Jojotastic, and I originally created these courses for in-person sessions but realized I could help a lot more small businesses by putting them online.

I have a background in product design, 11+ years of social media experience, 5+ years of owning my own business, and a combined total of over 3 million followers, and I’ve poured all the knowledge I’ve accumulated into these classes.

I brought on Rachelle Cummings, a Creative Director at Work Society with a background in content strategy and marketing, to help write these classes.

With her experience in content strategy combined with my background, we’ve created some exceptional content that’s going to help you increase your brand’s visibility, connect with your audience in an authentic way, and help your business thrive.

More Resources

A Small Business Guide to Pinterest and Instagram - $ 175

From optimizing profiles to scheduling content, this course teaches small business owners how to use Pinterest and Instagram in ways that will help grow their brand and business.

1:1 Sessions - $300

I offer a limited number of 1:1 sessions each month for small businesses who need additional help thinking through their brand strategy, including their social media approach and brand aesthetic.

Corporate Training

From teaching classes to consulting on Pinterest and Instagram profiles, I’m available to work with your organization to help improve the way your brand reaches its audience through social channels. Pricing available upon request.


Industry-Specific Checklists to Grow Your Small Business using Pinterest and Instagram

For Wedding Photographers - $25

Learn how to attract digital and printed publications, along with over 30 other valuable tips and tricks to grow your brand and business with the help of online platforms like Instagram and Pinterest.

For Florists - $25

Owning your own floral business opens up a world of possibilities when it comes to creating content. This checklist helps you think through the types of content you can create and post to help grow your floral business.

For Makers - $25

When most of your day is spent making a product, it’s hard to find time and energy to create content! We compiled over 30 helpful tips and tricks so you can share both product and content with confidence.

For Interior Designers - $25

This list is specifically tailored to the needs of interior designers and includes 30+ tips to guide you through ways to establish a consistent aesthetic, connect with your audience, and get noticed by brands.