Welcome to The Jojotastic School of Social Media

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If you own a small business, want to learn how to build your online presence, and feel overwhelmed each time you try to start, then you’ve come to the right place!

I believe you should approach your online presence holistically, meaning your brand should look and feel the same whether someone sees it on Pinterest or while browsing your website.

The Jojotastic School of Social Media provides resources that teach you how to create and develop a cohesive online presence. These resources will help you manage your social media accounts (without the stress), grow your brand’s visibility, connect with new customers, and increase sales.

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How It Works

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The Jojotastic School of Social Media is your small business resource to help you grow an online presence. From full courses, to helpful checklists, 1:1 sessions, and corporate consulting, there is a variety of tools available to help you — wherever you’re at in your journey!

Each class comes with a robust workbook to help you get started. In addition, you’re added to an exclusive email list, and receive special offers through partnerships with different platforms, throughout classes, so you get great deals on various tools to help you optimize your workflow.

I recommend starting with 101: Developing your Brand’s Aesthetic. After that, 201: A Small Business Guide to Pinterest and Instagram will teach you the ins and outs of making social media platforms work for you. If you’re already confident in your small brand’s online presence, we also offer industry-specific checklists to help you spruce up your offering.

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This deep-dive course covers essential tips, tricks, and tools to help you create stunning photos for your small business’s social media presence.

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From optimizing profiles to scheduling content, this course teaches small business owners how to use Pinterest and Instagram in ways that will help grow their brand and business.

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I offer a limited number of 1:1 sessions each month for small businesses who need additional help thinking through their brand strategy, including their social media approach and brand aesthetic.

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From teaching classes to consulting on Pinterest and Instagram profiles, I’m available to work with your organization to help improve the way your brand reaches its audience through social channels. Pricing available upon request.

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THE LATEST LAUNCH:

Industry-Specific Checklists to Grow Your Small Business using Pinterest and Instagram

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Learn how to attract digital and printed publications, along with over 30 other valuable tips and tricks to grow your brand and business with the help of online platforms like Instagram and Pinterest.

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Owning your own floral business opens up a world of possibilities when it comes to creating content. This checklist helps you think through the types of content you can create and post to help grow your floral business.

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When most of your day is spent making a product, it’s hard to find time and energy to create content! We compiled over 30 helpful tips and tricks so you can share both product and content with confidence.

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This list is specifically tailored to the needs of interior designers and includes 30+ tips to guide you through ways to establish a consistent aesthetic, connect with your audience, and get noticed by brands.

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About the Instructors

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This series is taught by Joanna Hawley-McBride, aka Jojotastic, a social media expert with over 3.8 million followers across all social media platforms and over 7 million monthly viewers on Pinterest alone!

With a background in textile design and an obsession for sharing, in 2012, Joanna created Jojotastic as a lifestyle blog focused on runway-fresh fashion, inspiring modern-but-modest home interiors, and her addiction to donuts. A well-established lifestyle influencer, Joanna was one of the first Pinterest users ( with over 3.7 million followers to prove it). Known for her raw honesty, Joanna seeks to inspire readers to live their truest lives. In the past, she has worked with brands including Ford, Ziploc, Gap and has been featured in national outlets such as CNBC, Buzzfeed, HGTV, Apartment Therapy and more!

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Rachelle got her start in advertising at Seattle-based agency, Possible. She moved to Belief Agency, where she became a Creative Director specializing in content development. Her primary client was Dunn Lumber, who’s content marketing efforts she oversaw for four and a half years. Other clients included France Luxe, Starbucks, Kaas Tailored, and Microsoft.

Rachelle Co-Founded Work Society, with her husband Joel, in 2019. As a Creative Director, she focuses on content marketing, specifically helping businesses align their content strategy with their purpose —ensuring consistency in messaging across every asset, from digital ads to integrated campaigns.

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