look what i did!

Warning: there will be a few of these posts in the coming weeks! Summer product has hit stores and, I must admit, it’s a season of product that I truly loved designing. I have so much to share with you so let’s start with the Medersa Pillows.

jojotastic | look what i did

Inspired by our design director’s trip to Bordrum, Turkey, each pillow features hand-drawn traditional susani motifs that are layered and cropped. Perhaps it’s because I’m Greek, but something about that trip inspiration really spoke to me! Picturing crisp cobalt and white boats cutting through the turqoise waters, I drew each motif on these pillows by hand, then used Photoshop to complete the layouts for each side.

jojotastic | look what i did
Set against a pure white canvas base, I love the way the jewel-tone colors pop. Like these other pillows I did, they feature crewelwork embroidery and are completely reversible. This time around though, I tried to keep the backs a bit more modern and graphic, while letting the fronts be an ethnic punch for any decor.

jojotastic | look what i did
images via Anthropologie

Behind The Blog

Joanna Hawley-McBride is a Pacific Northwest-based social media strategist, content creator, and former textile designer. Joanna is the founder and editor-in-chief of Jojotastic, a lifestyle blog focused on Joanna’s work-in-progress cabin, finding the best pair of underwear through #UnderwearThesis, and empowering women to explore nature — all in her signature unfiltered style. Her work has been featured in Domino, CNBC, and Eating Well.

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  1. 5.2.13
    Ali said:

    Those are fantastic… I love them!

  2. 5.1.13

    So fun! Lady, talent is on your side!! :)