March 15, 2016
By Joanna

Ziploc: Guest Creative Director, part 1

Concept, creative direction, and styling to promote Ziploc’s 2013 Holiday campaign. Included 8 blog posts with unique concepts, photography, writing, and social media outreach. Topics ranged from lifestyle advice, style tips, recipes, and DIY projects.

This project also included a shared co-branded Pinterest board.

Ziploc: Guest Creative Director, part 1

See the whole series:

photography by Claire Hudson.

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Behind The Blog

Joanna Hawley-McBride is a Pacific Northwest-based social media strategist, content creator, and former textile designer. Joanna is the founder and editor-in-chief of Jojotastic, a lifestyle blog focused on Joanna’s work-in-progress cabin, finding the best pair of underwear through #UnderwearThesis, and empowering women to explore nature — all in her signature unfiltered style. Her work has been featured in Domino, CNBC, and Eating Well.

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Please note that I use affiliate links at times here, as well as on my social media accounts. This means that if you click on a link to a product and purchase that product, I may receive a commission based on your purchase. I only feature products that truly inspire me. Any products that have been gifted to Jojotastic for review are noted at the bottom of the post. Sponsored posts are noted as such. All opinions are my own and always will be! Thanks for supporting content that keeps Jojotastic going.