I think at this point, when I say I’m moving somewhere people just shrug and ask what else is new. Yes, I move a lot, but this time, I’m the one choosing the move. It’s not for a company, it’s not for a boy — it’s because I feel like being in a place I love, one that feels like home. Originally I wanted to write this post about the goals I’m setting for 2015, but those are tied so closely to this move that it just feels right to discuss both. Basically, moving back to Seattle is the first step in helping me to achieve these goals and here’s why:
San Francisco is expensive. Yes, I moved here knowing that little tidbit, but I also had a full-time job on top of all the freelance and blogging that I do. The fact is that I wasn’t planning on getting laid off. I’m incredibly proud of the success I’ve had with this blog and have fully committed to going my own way, including setting up my LLC last year. With all that being said… it makes zero sense for me to pay so much in rent every month for a tiny space where I barely have room to work and create. By paring down my expenses significantly (we’re talking about decreasing my rent by almost half), I will have so much more freedom… and savings.
I desperately need an office. Planning and executing photoshoots in 500 sqft while also living there is close to impossible. I’m excited to announce that I’ll finally have a real, live desk space as part of the 95 Yesler collective with my good friend Cassandra from Coco + Kelley. I cannot wait to actually have some space in which to get creative.
I just want to create things that are meaningful to me. When you’re constantly worried about paying exorbitant rent, you tend to do anything to make a buck. For me, this has meant taking on work about which I’m not super passionate or maybe wasn’t the best fit for my aesthetic and brand. I just… do not want to do that anymore. Also, I want to create for the sake of creating, even if that means it’s not sponsored content. For example, I’ve always wanted to explore the art of flower arranging, always. One of my goals for 2015 is to provide you guys with content that I create myself just because I feel like it, while also partnering only with my absolute favorite brands in meaningful ways.
Give myself a time out. I have some bizarre work habits and one of which I am painfully aware and desperately want to change is my tendency to get hyperfocused. Most of the time, I am so focused on work and getting things done that I don’t do the basics, like eating. I’m not joking. It’s especially bad because my desk is across the room from my bed, so I wake up and immediately start working without even thinking about it. A personal goal this year is to make myself take at least one major time out every week. Maybe it’s a field trip to a museum or a spontaneous ferry boat ride to Bainbridge Island or even an hour spent perusing the amazing Seattle Public Library. I really need to break out of my bubble and see more, away from the glowing rectangles (my nickname for computer and phone screens).
Learn a few new things. I feel really stagnant, sort of like I just do the same stuff day after day. Probably because I’m just constantly working. It’s time to take action and do the things I’ve always wished I could do: I want to take a ceramics class; I want to brush up on my Greek; I want to camp more.
Those are just a few of my reasons for the move and goals for the year. I’ve truly enjoyed my time in SF, especially the food and adventures, not to mention the incredible friends I’ve made. Believe me, leaving was not an easy decision, but at the end of the day this move feels like the right choice for both myself and my business.
photography by Danfredo Photo + Film — see more of their road trip here.