Gwen and I each have totally different personal styles, but if there’s one thing that totally unites us, it’s our love of sneakers. They just go with everything! Recently, we teamed up with our friends at Keds and Zappos to each customize a pair of sneakers. Another mutual love? Tassels! We incorporated easy-to-make mini tassels and turquoise beads to trick out a pair if quintessential Keds.
Since 1916, Keds has outfitted some serious style icons: Audrey Hepburn, Marilyn Monroe, and Jackie O. to name a few. It’s true that these sneakers are total classics, but the truly great part about them is how easily they merge into any woman’s own style. On this note, I thought it would be fun to talk a bit about each of our styles and what inspires us:
Gwen:
I’m all about keeping my look easy when things start to warm up. Jeans and a pair of navy blue Keds has been my summer staple for years, becoming almost like a ritual to start off each summer with a pristine pair. I always want to be ready for impromptu picnics or last-minute adventures, from tromping around by the lake to sunsets at the beach. That’s why a cute pair of sneakers is definitely my vibe.
Joanna:
As soon as I saw these light pink Keds, I was totally enamored. And it doesn’t hurt that they are really similar to Rose Quartz, aka one of the Pantone Colors of the Year. This trend has clearly trickled down into every facet of my life, all the way down to my sneakers. Pale pink is by far my favorite way to add a touch of bohemian girliness to my more minimalist, simple personal style.
DIY mini tassels:
Tools
- fork
- scissors
Materials
- embroidery floss
- turquoise beads
- a pair of Keds (our favorite colors: navy blue, cobalt blue, and light pink)
Start by cutting a short section of embroidery floss and line it up with the top of your fork, then begin to wrap thread around the fork tines. The more times you wrap it around, the thicker your tassel will be — for these mini tassels we went around about 15-20 times.
Next, cut a piece of embroidery floss in your alternate color and thread it between the top two fork tines. Tie around your tassel and knot tightly. Remember, this is what keeps your tassel together so tie it well! Finish by cutting the loops at the bottom of your tassel.
To attach, thread one tassel onto a section of embroidery floss, string on your accent bead and then your second tassel. Thread through the shoelace eyelet on one side (no need to remove the laces, they fit right in), then under and out through the eyelet on the other side. Securely tie and trim any excess thread.
This post is sponsored by Keds and Zappos. All opinions are my own and always will be! Thanks for supporting content that keeps Jojotastic going.
Photography by Jojotastic. Project by Gwen McKenzie for Jojotastic.
pssst… more DIY projects right this way!

Leave a comment and let us know what you think of this tassel sneakers tutorial! And if you make a pair, be sure to post a photo and tag @jojotastic on Instagram so we can see.