window shopping // all about lavender (for under $100!)

source: puff-sleeve sweater from Mango.

When the color of the year for 2018, Ultra Violet, was announced, there was a collective digital wringing of the hands. It seemed like everyone in the blog world was lamenting the amount of purple we would inevitably be seeing over the next year thinks to Pantone’s pick. The good news is: we may have been a bit too hasty. Trends often trickle down in unexpected ways, and the first iteration of the shocking purple color of the year comes to us in the form of soft, lovely, utterly dreamy lavender. I’ve rounded up my favorite pale purple pieces — all with an under-$100 price tag that feels just as light and dreamy as the hue itself!

update your wardrobe for spring with a wash of the new must-have color: lavender! pale purple fashion and accessories, all for under $100! #under100 #affordable #style #fashion #whattowear #lavender #purple

When used sparingly, lavender is practically a neutral — just imagine that little Madewell crossbody styled with your go-to jeans and t-shirt. Effortless perfection. Or, you can opt for head-to-toe lavender for a cool, monochromatic look that feels very fashion forward without be too crazy (read: you’ll only get a few double takes on the bus in the morning). And can we talk about wedding season for a second?! A lavender lace dress is absolutely perfect to see you through all your summertime RSVPs.

  1. baseball cap
  2. lace midi dress
  3. peplum tee
  4. dot lace bra and underwear
  5. pointy-toe flats
  6. cat eye sunglasses
  7. floral romper
  8. one-piece swimsuit
  9. slouchy sweater
  10. crossbody bag
  11. string-wrapped earrings
  12. strappy sandals

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Behind The Blog

Joanna Hawley-McBride is a Pacific Northwest-based social media strategist, content creator, and former textile designer. Joanna is the founder and editor-in-chief of Jojotastic, a lifestyle blog focused on Joanna’s work-in-progress cabin, finding the best pair of underwear through #UnderwearThesis, and empowering women to explore nature — all in her signature unfiltered style. Her work has been featured in Domino, CNBC, and Eating Well.

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