Monthly Life Update, July 2021

I’m officially back! The last time I posted, I had shared a bit about needing a break in order to get my ducks in a row and reprioritize some stuff behind-the-scenes. I did actually take some time for that, but also got totally inundated with not one, but TWO renovation projects in the cabin. Such is the life of a blogger who documents renovations, HA. So here’s a bit of a recap about what I learned, changes I want to make, and more.

I didn’t exactly get any of the rest I had hoped for, but I did put into place some tools that will hopefully help me manage my workload better and work smarter. Honestly, I just need to slowwwww down on updating the cabin. We haven’t even been here a year and there is only 1 room left to be painted and decorated (but there are still many, many projects to actually finish). I think I came into living here without a plan and have been very reactionary. As soon as I realized how much of a mess it was in here, I went to work to change that. That means pitching projects to brand partners, doing the work ourselves, and documenting it. For the past 10 months, ALL I have done is work and deal with the cabin. It isn’t sustainable.

In my last post, I mentioned wanting to make some changes to what and how I share here. Going forward, I am only going to share 3 blog posts a week. I just can’t keep up with 5+ anymore! Also, I would rather share more meaningful content instead of feeling like I have to post for the sake of posting.

The only exception to that will be Underwear Thesis. I’ve decided to make that into an EVENT! Basically, twice a year in March and September, the Underwear Thesis will take over my site and my social media. Each day will be a different review including a video. So during these weeks, there will be 5 posts. And then the 6th day will be a recap! Before I select brands to review for each Underwear Thesis week, I’ll be taking a poll on my Instagram to make sure I cover brands that YOU want to know about. I’m really excited about this change and hope you are, too. The first Underwear Thesis week kicks off September 6, so mark your calendar!

I will also be totally revamping my email newsletter so that it’s a lot more personal, meaningful, and valuable. If you’re interested in receiving that, you can sign up here. I’ll be picking up sending my weekly newsletter at the end of August, so keep an eye out. BTW the rest of the updates I am making will slowly roll out.

For the most part, I really valued this time away from posting so that I could take a step back and look at my business. It felt good to weigh the pros and cons of all the content I create, the tools I use, etc. When you’re self-employed, you don’t really get job reviews or assessments. I’m a person who loves constructive feedback, so that’s always been a challenge for me. But this exercise has taught me a LOT and I can’t wait to put into motion the plans I’ve made. I hope you enjoy it and, as always, thank you so much for your continued support!

XO, Joanna

P.s. I bought a vintage trailer. More on that to come!

Behind The Blog

Joanna Hawley-McBride is a Pacific Northwest-based social media strategist, content creator, and former textile designer. Joanna is the founder and editor-in-chief of Jojotastic, a lifestyle blog focused on Joanna’s work-in-progress cabin, finding the best pair of underwear through #UnderwearThesis, and empowering women to explore nature — all in her signature unfiltered style. Her work has been featured in Domino, CNBC, and Eating Well.

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