It’s HERE: The Jojotastic School of Social Media Online!

OMG OMG OMG… this is a day that’s about 6 months in the making! I launched in-person classes to teach small businesses how to use social media back in July 2019. After the wedding and my hospitalization and the holidays… I got really behind in publishing the online version of the course. Recently, I decided to stop making excuses and get to it. So today I am beyond excited to announce that the first class in the Jojotastic School of Social Media is officially LIVE and ready for you to register. I wanted to share a bit more info about the classes today, but if you have any additional questions, please leave a comment and I will respond! (I ask that you leave a comment because that helps others see my response to it, as opposed to over DM or email.)

Introducing the ONLINE version of The Jojotastic School of Social Media! Ready to get serious and take your small business to the next level? This is the social media workshop for you! #pinterestclass #instagramclass #socialmediaclass #workshop #socialmediaworkshop #socialmediaforsmallbusinesses #smallbusiness #careeradvice #businessadvice

All About The Jojotastic School of Social Media Online

The format has changed since I last wrote about the online class, so I wanted to break it down a bit more for you and answer any questions you may have. Feel free to leave a comment here with any other questions you have, too!

Now it’s a series of courses!

Initially, my class was 6 hours long, in person, and very hands on with a styling component. The challenge was how to translate that into an online class. While working on it, I realized that the topics need to be broken up into different courses. Today, I launched the first course called 101: Developing your Brand’s Aesthetic – How to Style, Take, and Edit Exceptional Images for Social Media. And I looped in a brand strategy pro, too! Rachelle Cummings is a Co-Founder of Work Society. She focuses on content marketing, specifically helping businesses align their content strategy with their purpose — ensuring consistency in messaging across every asset, from digital ads to integrated campaigns. Rachelle’s knowledge has been crucial in creating a robust course offering for small businesses!

Small business owners shouldn’t have to invest thousands of dollars in expensive photography gear to create images that resonate with their audience. That’s why we created this course, to teach small business owners how to use their smartphones to create exceptional images for social media. In this course, we’ll cover the basic elements of photo styling along with how to take and edit great photos.

BTW who signs up for that class receives a free One Year Year Content Planning Guide, to help you think through planning, making and posting a full year worth of content!

Who is this class for?

I modeled this class after a few of the small businesses I’ve helped, such as a jewelry maker, local clothing boutique, and winery. I want my social media class to help small businesses with a physical product who are looking to expand into a national audience (Pinterest is huge for this). Also, I’d love to help interior designers who want to build an audience for their designs and inspiration. This course is meant to be taken with 201: Instagram and Pinterest for Small Businesses.

Is this for someone just starting out or someone looking to hone their skills?

I designed the course to be applicable to both, but my hope is that most attendees won’t be just starting out. I don’t want the course to turn into ‘how to start an Instagram account.’ I also worry that would impact the other attendees’ ability to learn what they need. Instead, I want to share tips, tricks, and tools that build on what you’ve already started.

But what if I already feel confident in my online presence?

We will also offer industry-specific checklists to help you spruce up your offering. Each list will have over 30 tips and tricks to help you grow your small business — and each tip is with your industry in mind!

And about the pricing…

We’re offering bundled pricing. If you already know you want to take both 101 and 201, I will follow up with a 10% discount when the second class launches!

And let’s address the elephant in the room… Although my school has been in the making for a long time, a lot has changed in the past few weeks. As a small business owner myself, my goal has always been to help small businesses feel empowered. That is more important today than ever. I split the class into two sessions so that I could lower the price and be more budget-conscious. I’ve also added payment installments. I definitely want to help you during this uncertain time, so please message me and we can go from there. 

Introducing the ONLINE version of The Jojotastic School of Social Media! Ready to get serious and take your small business to the next level? This is the social media workshop for you! #pinterestclass #instagramclass #socialmediaclass #workshop #socialmediaworkshop #socialmediaforsmallbusinesses #smallbusiness #careeradvice #businessadvice

What’s next?

In two weeks, the next course will launch — 201: A Small Business Guide to Pinterest and Instagram. From optimizing profiles, to scheduling content, this course teaches small business owners how to use Pinterest and Instagram in ways that will help grow their brand and business. 

We’ve created a curriculum that puts the power back in the hands of small business owners, teaching them how to turn their social media platforms into powerful tools to connect with their audience, gain brand recognition, and increase sales. We include ways to streamline content production, with tools for editing, scheduling, and posting content, because time is a precious resource!

Click here and sign up to get your FREE downloadable content planning tool!

Thank you all so much for your support. I cannot wait to see how you flourish with my tips and tricks! And if you sign up, be sure to share your progress with #SchoolOfJojotastic so I can see. 

Photography & styling by Jojotastic.

Behind The Blog

Joanna Hawley-McBride is a Pacific Northwest-based social media strategist, content creator, and former textile designer. Joanna is the founder and editor-in-chief of Jojotastic, a lifestyle blog focused on Joanna’s work-in-progress cabin, finding the best pair of underwear through #UnderwearThesis, and empowering women to explore nature — all in her signature unfiltered style. Her work has been featured in Domino, CNBC, and Eating Well.

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